Sean Egan runs Egan's Plastering Services — a plastering contractor based in Sutton Coldfield, covering Birmingham and the wider West Midlands. Before working with SwiftSync, he had no website. Just a van, a phone, and word of mouth.
The brief
Sean wanted growth. His business was healthy on referrals but he couldn't be found on Google for the searches that mattered — "plasterer Sutton Coldfield", "plasterer Birmingham", and the dozen of neighbourhood variations people actually type when they need a plasterer.
No website meant no Map Pack presence, no way to build up Google reviews, and no route for new customers to discover him outside of word of mouth. Sean also wanted to look as professional online as he does on site — so potential customers judging him on a search result would see a business that matched the quality of his work.
Our approach
- A hand-coded, bespoke website built from scratch — no WordPress, no templates, no page builders. Fast, SEO-clean, and completely custom.
- Pay When Happy: Sean paid nothing until the site was live and he was happy with it. Zero risk, zero deposit.
- Service-first structure: four clear offerings — plastering, dry lining, skim coating, and repair — each with dedicated sections and calls-to-action.
- 12 location-targeted pages across Sutton Coldfield, Birmingham and the surrounding towns — each written to stand up to Google's quality bar, not templated spam.
- Multiple enquiry paths: phone, WhatsApp, email, and a structured form with a service dropdown so Sean knows what he's quoting for before he picks up.
- A built-in reviews funnel: a prominent Google Reviews section makes it easy for happy customers to leave a review, and easy for Sean to show them off on every page.
- Full local SEO foundation: schema markup, Google Business Profile setup, and on-page optimisation for every service + location combination that matters.
Outcomes
- Appears in the Google Map Pack for plasterer Sutton Coldfield searches
- Strong local visibility across the West Midlands
- Growing stream of Google reviews funnelled through the site
- Launched on Pay When Happy — zero deposit
“I can't thank SwiftSync enough. This is my first time setting up business and he's been there every step of my journey with answers for all my questions. So glad I reached out to him. Thank you and I will definitely be recommending him going forward.”
Got a project like this?
We build bespoke websites, Shopify stores, and marketing engines for businesses across Sutton Coldfield, Birmingham and the West Midlands. Pay When Happy. From £400.